Creating graphic collections that shape how apparel brands are seen

Creating graphic collections that shape how apparel brands are seen

Creating graphic collections that shape how apparel brands are seen

BASED IN LONDON

Design grounded in thoughtful work and sustainable client partnerships.

The studio

About

us

Good design comes from considered choices—creating work with purpose, relevance, and a clear point of view.

About

us

Good design comes from considered choices—creating work with purpose, relevance, and a clear point of view.

Behind The Practice

Jamie is an Apparel Graphic & Garment Designer working across illustration, typography, print, and collection design. With experience spanning both in-house brand teams and fashion suppliers, he has collaborated with leading high-street retailers and independent contemporary brands to create distinctive collections with cultural and commercial relevance. His work has contributed to more than 100,000 units sold across the UK, Europe, and North America. Working across both sides of the industry has shaped an approach that combines creative thinking with an understanding of brand, culture, product, and production. First-hand experience working with and visiting factories and manufacturers across Turkey and the UK has given Jamie a practical understanding of how creative decisions translate from initial concept through to production and finished garment. He believes the strongest apparel graphics go beyond decoration—they create recognition, express identity, and build meaningful connections between brands and their audiences. From cultural insight and creative direction through to finished product, Jamie develops collections that are distinctive, relevant, and designed to be worn.

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Behind The Practice

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Jamie is an Apparel Graphic & Garment Designer working across illustration, typography, print, and collection design. With experience spanning both in-house brand teams and fashion suppliers, he has collaborated with leading high-street retailers and independent contemporary brands to create distinctive collections with cultural and commercial relevance. His work has contributed to more than 100,000 units sold across the UK, Europe, and North America. Working across both sides of the industry has shaped an approach that combines creative thinking with an understanding of brand, culture, product, and production. First-hand experience working with and visiting factories and manufacturers across Turkey and the UK has given Jamie a practical understanding of how creative decisions translate from initial concept through to production and finished garment. He believes the strongest apparel graphics go beyond decoration—they create recognition, express identity, and build meaningful connections between brands and their audiences. From cultural insight and creative direction through to finished product, Jamie develops collections that are distinctive, relevant, and designed to be worn.

Continue exploring selected work

Continue exploring selected work

Continue exploring selected work

Free 20-min intro call

Let’s talk about what you’re creating

Thoughtful creative direction, distinctive design, and a considered approach from concept to finished garment.

Free 20-min intro call

Let’s talk about what you’re creating

Thoughtful creative direction, distinctive design, and a considered approach from concept to finished garment.

Free 20-min intro call

Let’s talk about what you’re creating

Thoughtful creative direction, distinctive design, and a considered approach from concept to finished garment.