Wax’s first graphic T-shirt collection presented an opportunity to extend the brand’s identity into a new category. The challenge was to introduce a more expressive visual language without losing the character and familiarity that defined the wider Wax brand. A varied approach to illustration gave each graphic its own personality and broadened the collection’s appeal, while considered typography, colour, and recurring visual cues created consistency across the range. Together, these elements established a graphic language that felt distinctive enough to stand alone, yet connected naturally to the existing Wax identity. The collection was developed from concept through to final screen-print artwork, ensuring the creative direction translated cohesively from individual graphics into finished garments.