The collection explored how an emerging social-first trend could be translated into something distinctive and relevant for a broader audience. Inspired by 1990s bootleg portrait tees across Depop and social media, the opportunity was to capture the attitude and familiarity of the aesthetic while creating an original visual language that ASOS could make its own. Collaged artworks were constructed from royalty-free imagery, recreating the energy and visual impact of the original references without relying on licensed celebrity imagery. Bold seasonal colour and contemporary womenswear silhouettes brought the aesthetic into an ASOS context, balancing the raw character of bootleg graphics with a more accessible, fashion-led approach. The collection became a strong commercial performer that season, demonstrating how an emerging visual trend could be reinterpreted into something distinctive, ownable, and relevant to a wider market.